Business Information Systems: Improving Marketing And Sales Essay

Question:

Discuss about the Business Information Systems for Improving Marketing and Sales.

Answer:

Improving Marketing and Sales

Suppose that August Online Technology wanted to increase the annual sales of the product analyzed, the Internet can be used to improve the marketing and sales in the following ways: by enhancing the awareness of goods. Customers always purchase products they know well. Through the utilization of the social media, the business can boost product awareness. At the same time, marketing the public can be introduced hence, alerting a larger group of people about the product provided by the company (Arndt and Ze, 2014). This access to broader market can be realized through print ads and television. Therefore, the Internet enables the business to access and sell goods to more people, both internationally and locally.

The internet can also be used to increase sales by increasing the traffic. Traffic increment only requires the company to exert more effort on the web marketing. Having a bigger website audience, the August Online Technology can disseminate information regarding the organization, improve the business’s product image and foster good customer relationships. When the image of products and services is developed, most online users can get attracted easily resulting in more sales (Peeters and Gilmore, 2013). With all the mentioned means, the realization of higher returns of investments by August Online Technology is evident.

Marketing through the internet is useful enough to make the company put forward an active compound effect on its website. This indication implies that the effort placed by the corporation during the previous month can still have an impact for the next one or two years. Through the Internet, the company can also use the social media and blogs to attain learning curve, allowing the company to interact freely with customers through chats (Tse, 2013). This good communication plan boosts the relationship between the enterprise and online customers hence, improving marketing and sales.

Network Security Risks and Protection

Suppose I had product plans and details on the August Online Technology computer network, there are many possible security risks and Internet and Network attacks that might impact the safety and privacy of my product. Some of them are viruses, SPAMs, spoofing, spyware, blended threats and denial of access attack (More hospitals assess computer security risks, 2011). Computer virus represents a program written with the intention of spreading stealthily and faster to other computer systems. Whether more or less, a virus attack causes functioning disruptions to the attacked computer. This type of internet threat is capable of spreading through any mode for digital data exchange, and the danger is always very high. SAMs is an enormous and automatic delivery risk that sometimes occurs repeatedly of unsolicited emails to people with whom the mail sender has possessed no contact. However, this attack is weak.

Spoofing is a threat that entails stealing of one’s identity, and use them for advantage gain. In this issue, individual rights are obtained and used to claim of having acquired specified qualifications at one’s expense (Moon et al., 2016). Spoofing is one of the internet threat whose dangers are very high. Also of significant threat, spyware is a software that collects people’s information without their knowledge of retransmitting the data through the internet. This threat is installed when a user browses the internet, to make an additional download from untrusted sites. On the other hand, the blended threat is an attack to both the consequences and the levels of means of propagation. Blended is a very dangerous threat because it combines many risks together. Lastly, in denial of service attack, attackers sends connections in large number to a target, aiming at making the user unable to meet the requests applied by his computer. Some of the security tools that can be used to protect the product and the product information are quality antiviruses and real-time anti-spyware protection (Khattak et al., 2014).

References

Arndt, A. and Ze, W. 2014. How Instructor Enthusiasm influences the Effectiveness of Asynchronous Internet-Based Sales Training. Journal for Advancement of Marketing Education, 22, 2, pp. 26-36.

Khattak, N, Chadwick, D, Ahmed Bhatti, R, Shad, S, Shafique Butt, F. and Ullah Munir, E. 2014. Assessment of anti-spyware tools for signature and behavior base techniques. Science International, 26, 5, pp. 2071-2076.

Moon, D, Lee, J, Jeong, Y, and Park, J. 2016. RTNSS: a routing trace-based network security system for preventing ARP spoofing attacks. Journal of Supercomputing, 72, 5, pp. 1740-1756.

More hospitals assess computer security risks. 2011. Health Facilities Management, 24, 6, p. 6.

Peeters, S. and Gilmore, A. 2013. How online sales and promotion of snus contravenes current European Union legislation. Tobacco Control, 22, 4, pp. 266-273.

Tse T. M. 2013. The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON', Journal Of Hospitality Marketing & Management, 22, 8, pp. 895-908.

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