Business Ethics: Virtue Ethics Resource Essay


Describe about the Business Ethics for Virtue Ethics Resource.



This study has been aimed to the concept of ethics of a business. In this case, this study has been chosen a company namely Belgium Brewing Company. The sustainable social responsibility of this company has been discussed. Moreover, this study has tried to demonstrate the environmental issues, which have been addressed by the mentioned company. In this purpose, it can be observed that New Belgium Brewing is willing to focus to the consumption of energy (Audi 2012). On the other hand, New Belgium Brewing has been aimed and followed three R’s strategy in order to reduce the carbon do oxide emission. This study is also helpful to identify the reason why this organisation has been taken the greatest stance regarding the sustainability. As a result, it can be recognised that New Belgium Brewing can focus to the entire business supply chain approach (Bardy, Drew and Kennedy 2012).

In order to discuss the competitive advantage of this company, this study has demonstrated that this company has aimed to maintain the brand and good quality in its production process. This reflects the business to maintain and hold better position compared to the other companies (Becker 2012). On the other hand, this study is helpful to identify and understand the New Belgium Brewing's actions and indicatives. In this purpose, this study has demonstrated that the company has aimed to develop a long term relationship with the consumers of the business. On the other hand, this study has aimed to develop the ethical culture, which can be significantly discussed the company's social responsible behaviour of the business (Beverungen, Dunne and Hoedemaekers 2013).

What environmental issues does the New Belgium Brewing Company work to address? How does New Belgium Brewing Company taken a strategic approach to addressing these issues? Discuss the reason why the company has been taken a strong stance toward sustainability

According to DesJardins and McCall (2014), New Belgium Brewing company would like to focus to the energy consumption along with the wastage of landfill, water utilisation and its wastage, It also addressed to the emission of the green house gas, which has been produced by the production procedure (Bardy, Drew and Kennedy 2012). New Belgium Brewing included the specified strategic approach, which can address the issues such as cost efficient as well as the energy saving factors in order to conduct the organisational business. As a result, the business can effectively reduce the effect of the atmosphere. In this connection, Dunfee and Nagayasu (2013) opined that this company mainly focused to the reduction of the carbon dioxide emission and therefore, it took the help of wind power, which could effectively diminish the carbon dioxide emission. Therefore, it can be identified that the biggest personal array of solar energy in Colorado could manufacture approximately 200 kilowatts of power. In addition, these capabilities could effectively reduce the consumption of energy. On the other hand, in the words of Edum-Fotwe and Thorpe (2015), New Belgium Brewing considered the steam condenser in order to utilise the hot water in the manufacturing procedure. This reutilisation of the warm water is useful for the extra brewing and also for heating the tiles of the floors. The energy of New Belgium Brewing is used for brewing the kettle as well as lightens up the facilities in order to minimise the overall using of the energy resources at the time of the peak hours.

On the other hand, Giacalone and Promislo (2013) pointed that New Belgium Brewing seeks to lower down the effect on the environment. Therefore, New Belgium Brewing devoted into the wind turbine. New Belgium Brewing has implemented a steam condenser, which can capture and can reutilise warm water in order to boil the barley (Gupta 2014). More precisely, it can be concluded that New Belgium Brewing aimed to address three basic environmental issues. These issues are cost efficient energy and the energy saver, which can formulate the business of New Belgium Brewing and can diminish the effect on the atmosphere. The other two issues are such as recycling and the reuse, and the green development process. In order to control these three mentioned environmental issues, Hartman, DesJardins and MacDonald (2014) mentioned that New Belgium Brewing has been initiated three R’s whereas three R include the reduce, reutilisation and the recycle. As per these three R principles, New Belgium Brewing has started the uses of wind turbine as it can effectively diminish the emissions of carbon di oxide gas (Hoffman, Frederick and Schwartz 2014). On the other hand, New Belgium Brewing bought kettle as well as store-spent barley, so that the local farmers can get the benefit. After that, these local farmers feed their pigs or to the other animals (Hartman, DesJardins and MacDonald 2014). Next, they turn the wastewater for utilisation. With this water, they used it for harvested fish food. As a result, the employees of New Belgium Brewing would get the benefit as they get the permission of using the alternatives transportation. In the points of Holland and Albrecht (2013), New Belgium Brewing was able to achieve the sustainability and can recycles approximately 9 percent of the overall wastages. Lastly, the mentioned organisation tried to enhance the capacity of canning by approximately 6 times. In this context, it can be mentioned that each of the canning capacity is able to inject lower rate of carbon di oxide (Jennings 2014).

On the other hand, in order to save water, New Belgium Brewing apply a strategy for which New Belgium Brewing can enhance the methane gas. In addition, it can be observed that with this approach only 20 percent less water can be used compared to the other brewing organisations. In this case, New Belgium Brewing can decrease the wastages during the manufacturing process. Instead of this, Koslowski (2013) added that the wastages bottles can be recycled during the manufacturing procedure.

In a synopsis, after analysis the scenario, it can be stated that the dissatisfaction level of the employees can be identified and based on this study, the environmental issues have been addressed, through which the employees satisfaction level can be improved. In this connection, Lampe and Engleman-Lampe (2012) opined that to make a profitable brewery, New Belgium Brewing organisation has aimed to the core valuation. In addition, New Belgium Brewing has focused to the world-class beer production. In this respect, New Belgium Brewing Company has focused to the quality of the products and adapted new, efficient and innovative technique. According to Martin and Parmar (2012), New Belgium Brewing has considered the strong stance towards sustainability in order to enrich the society as well as to the business environment. This could lead a successful business to pay off in the long run. In addition, in order to motivate the organisation’s overall supply chain, New Belgium Brewing has applied sustainability purchasing techniques. These techniques help the business to identify the eco friendly suppliers (Nica 2013). After the identification, the business would be able to work with the suppliers to maintain the eco friendly sustainability during the overall value chain approach. As is can be observed that the employees of New Belgium Brewing are looking for the zero emissions, therefore, Nicolaescu (2013) mentioned that sustainable business would reflect the business environment’s cycle and the industry. On the other hand, it can be stated that New Belgium Brewing could minimise the entire resource consumption as well as could maximise the allocation of energy. After that, the recycling of the wastage materials could be proceeded (Hoffman, Frederick and Schwartz 2014).

Discuss the reason whether New Belgium has been focused on social responsibility provides a competitive advantage for the company

In the points of Rutherford et al. (2012), it can be stated that New Belgium Brewing has aimed to the social responsibility and it provided the key competitive advantage to the organisation. In this connection, it can be mentioned that New Belgium Brewing has focused to the performance of the social performance (Bardy, Drew and Kennedy 2012). The business has been seeking to improve the communities. In this purpose, the company tried to increase the live of the citizens with the help of the different factors such as event sponsorship, philanthropic involvement and therefore, the company can earn 1 per cent of profit (Santoro and Strauss 2012). In addition, New Belgium Brewing tried to maintain community Bulletin board in order to identify the community's problem. Moreover, this bulletin board is also helpful to understand the difficulties regarding the community involvement functions as well as the proposals.

Therefore, Su (2014) opined that New Belgium Brewing is familiar for two factors. The first factor is high quality and the second factor is commitment regarding sustainability. On the other hand, it can be stated that New Belgium Brewing provide the business a competitive advantage. As a result, it can be demonstrated that the customers are looking for the good and high quality of products what they want to purchase. Trong Tuan (2012) identified that the most important asset of New Belgium Brewing is its position and its image. This image is seemed to be beneficial in order to maintain the belief of its consumers that the company maintain its quality as well as the responsibility towards the business (Weiss 2014). For these reasons, it can be concluded that New Belgium Brewing has been experiencing more competitive advantage relative to the other business.

On the other hand, New Belgium Brewing tried to maintain the greater quality of brand in its manufacturing procedure. The manufacturing products by the company are environmental friendly. As per the statement of West (2014), New Belgium Brewing is at the first position among the eco friendly business industry. Moreover, it can be observed that in order to maintain the position, New Belgium has organised organisational meeting (Beverungen, Dunne and Hoedemaekers 2013). In this meeting, the employees, managers and the workers have tried to discuss the sustainability ideas, the stock of the natural resources which is helpful to make the business. New Belgium Brewing has aimed to improve the skills of the employees as well as the workers and also tried to learn new approaches and techniques (Bardy, Drew and Kennedy 2012). This company also endeavoured the cost efficient and energy saving strategy in order to generate the business. The company can also reduce the adverse impact into the environment. This also helps to raise the core valuation, business ethics (Beverungen, Dunne and Hoedemaekers 2013). As a result, the workers are willing to invest in the wind turbine and it can be stated that New Belgium Brewing has acquired the first position in the United Stated as wind powered brewery.

According to DesJardins and McCall (2014), New Belgium Brewing is helpful to estimate the non essential operational activities and is able to save the power (Giacalone and Promislo 2013). The system and the operational function of the can capture the waste water. In addition, with the help of this system, the company can provide the brewery power necessity and can reduce the strain to the local municipal water.

Furthermore, Dunfee and Nagayasu (2013) cited that New Belgium Brewing has followed the green building technology. In the year of 2002, the sun tubes as well as the day lighting reflects to reuse to heat the Brew houses (DesJardins and McCall 2014). As a result, it can be mentioned that New Belgium Brewing has aimed to hold a significant position and is able to achieve the sustainability. The business objective of this company is to utilise 3.5 gallons water in order to prepare 1 gallon beer. Giacalone and Promislo (2013) added that this amount is lower compared to the other brewing companies. In addition, New Belgium Brewing recycles the wastes approximately 99.9 per cent and from the renewable resources, around 100 per cent of the electricity has been come. New Belgium Brewing implements the life cycle measurements, which in turn is helpful to estimate the packaging components (Hartman, DesJardins and MacDonald 2014).

Discuss whether New Belgium’s actions and initiatives are indicative of a socially responsible corporation

It can be seen that New Belgium Brewing has been suffering from the increased competition with the other brewing companies. New Belgium faced the competition against the traditional breweries (Hoffman, Frederick and Schwartz 2014). Therefore, New Belgium Brewing is able to engage with the environmental scanning. In addition, this company also has the competitive advantage, which is beneficial during the time of the competition around the improving competitive atmosphere.

On the other hand, New Belgium Brewing required to belief the core valuation at the time of improvement. In order to discuss the reason, Holland and Albrecht (2013) mentioned that this specific company does not need to lose the aim when the competition is seemed to strong. Therefore, it can be stated that New Belgium Brewing requires to maintain a long term relationship with the consumers and for this the company can establish the consumer intimacy as well as can focus to the social responsibility in case of the making of superior beer.

Moreover, Lampe and Engleman-Lampe (2012) added that although New Belgium has tried to maintain the brand image in terms to the creation of company's social responsibility, this company has achieved the Environmental achievement award. It is helpful to motivate the business of the company (Edum-Fotwe and Thorpe 2015). As a result, this in turn reflect the company to improve the performance of the business. Moreover, New Belgium Brewing can easily achieve the business objectives and can reach to the goal.

In the words of Martin and Parmar (2012), instead of the improvement in environmentally friendly techniques, this company tried to improve and increase the communities as well as the live of the people. Hence, the workers of the company has focused to maintain a partnership with the humanity in order to develop the building. The employees who lost their house, can live there (Santoro and Strauss 2012).

The funding decisions have been taken by the philanthropy committee of New Belgium Brewing include the production workers. In addition, this company is also looking for the non profit organisation. This in turn able to focus to the creativity along with the diversity and innovative technique as it will be helpful to accomplish the business goals, objectives and business mission. As per the statement of Trong Tuan (2012), the philanthropy committee reflects to the incorporated community involvement into the business of the company at their manufacturing procedure. On the other hand, Lampe and Engleman-Lampe (2012) mentioned that New Belgium Brewing also supports the number of events, which helps to the employees to improve the involvement and it can also minimise the environmental damages.

Moreover, Holland and Albrecht (2013) mentioned that the company's success also depend upon the role of the workers. This section is helpful to recognise whether the company is socially responsible or not. Therefore, it can be observed that the organisation is concerned about the citizenship within the communities and make a strong bond with the customers (Hoffman, Frederick and Schwartz 2014). Instead of this, New Belgium has tried to maintain the corporate social responsibility, which is helpful to enhance the momentum. This would effectively increase the valuation of the business of the company.

According to Hartman, DesJardins and MacDonald (2014), New Belgium Brewing has followed the triple bottom line technique in the manufacturing process. This traditional bottom line technique is able to estimate how the business is successful or not. In this connection, it is necessary to evaluate the performance of the business. Furthermore, the financial performance reflect to estimate the position of the business. In this respect, Martin and Parmar (2012) added that New Belgium Brewing has also show it's interest in order to recognise the profitability statement, working capacity etc. The employees also tried to perform highly in order to develop the organisational vision and accountability. In addition, the workers are provided organisational training in order to recognise the manufacturing procedure (Dunfee and Nagayasu 2013).


This study is helpful to understand the concept of business ethics. In this purpose, this study has been considered New Belgium Brewing company. This study is also very important to understand the business culture and environment of the mentioned company. Firstly, this study has focused to the environmental issues of New Belgium brewing company in order to address the working capacity. In this connection, this study has identified that the company developed and followed three R's strategy. The environmental issues are the cost efficiency level, which can conserve the energy. On the other hand, to diminish the environmental issues, the company has adapted the recycling and the green building approaches, which has been discussed in this study. As a result, this study is beneficial to discuss the strategic approach, which can effectively address the mentioned issues. In a synopsis, it can be stated that New Belgium Brewing mainly focus to reduce the emission of carbon di oxide.

On the other hand, this study is helpful to identify the social responsibility, which can significantly discuss the key competitive advantage of the organisation. In this purpose, after the analysis, it can be observed that New Belgium Brewing focused to the greater quality and the commitment regarding the sustainability. After the analysis, it can be also observed that the company has aimed to provide facilities for the employees. New Belgium Brewing has higher competitive advantage compared to the other companies. Lastly, this study is helpful to identify the social activities and roles, which is important to understand the New Belgium company's actions.


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