Business Ethics: Supply Chain Opportunities Essay


Discuss about the Business Ethics for Supply Chain Opportunities.



Advertisement from Woolworth on Supply Chain opportunities

Why it’s an example of an ethical issue in advertising.

As a known and developed company in Australian economy, the advertisement on supply chain opportunities to the skilled individuals illustrates advocacy an ethic issue in advertisement. It shows compassion over its customers to acquire opportunities and exercise leadership skills. This advertisement will benefit all the skilled individuals to pie the qualifications stated and have the opportunity to work in the supply chain operations within the organization. This will be a benefit to them to enable them exercise their leadership skills in the various leadership opportunities outlined in the advertisement poster (Arapi, 2013). The main moral principle rule in this advertisement is service delivery and performance to the customers. Duty care is a concept used in advertisement implying the need of making promises in business that one can be able to keep. In this advertisement, duty care has been influenced in requirement to provide the best services with positive influence important in maintaining their esteemed customers.

Why the advertisement supports an ethical approach to advertising

The advertisement is directly linked to the company’s stakeholders and its right to enhance advocacy in its advertisement. The supply chain opportunities advertised by the company are meant to include more individuals in the supply operations business. By ensuring that those who are interested understand the nature and intensity of the positions highlighted, advocacy is key. The applicants are told of the existing opportunities that relates to the position like serving the people appropriately, exercising their skills and especially in leadership, supporting the level of growth of the company as well as personal development. This is very important in advertisement as it ensures the targeted group understand all their requirements, peace and also confirm their worries if any to seek for clarification (Sekaran, and Bougie, 2016).

Relevance of the ethical issue to business decision making

Advocacy is a key factor or aspect in making business decisions in any given organization. Every business unit whether profit making or non-profit making is formed over set policies that are meant to govern all the concerned stakeholders. Advocacy used in advertisement makes is easier for the employees joining the company to understand the intensity of following the set policies thus making it easier for the management to make policies and other decisions without conflict. Advocacy enhances a peaceful coexistence between the business management and junior employees in all developmental activities important for decision making (Shaikh, et al, 2016).

Advertisement from Woolworth on Blitzed

Why it’s an example of an ethical issue in advertising

The advertisement gives a clear outline of value formation for using the product. This is important to ensuring that the advertisement is not clear without giving the need to why the target market should use the product or the service given. This enhances the need of the consumer to using the product service at fair terms that he or she can afford. This will benefit all individuals who enjoy using blitzed during Christmas. It will benefit them since it’s given at affordable prices and they can directly acquire it from Woolworth Company. Clear valuation is a requirement in advertisement to enhance fairness to all that are involved. Vanity is the right concept in this case as the product and service do not apply to all but the few who are interested (Marlina,, et al , 2014).

Why the advertisement supports an ethical approach to advertising

Valuation in advertisement is very important as it ensures clear and fair rules are put across to ensure that the service and product given is fairly acquired and delivered to the consumer. Valuation also ensures that the owner of the product or service being advertised is also fairly treated in matters of purchasing operations cost and other operation services put across by the advertising agency. This refers to the quality of the product or service being advertised to ensure that the consumers are aware of any requirement they might need to clarify and the various ways to follow incase related need arises. Fair pricing of the product also relates to effective valuation of any made advertisement as an important aspect of product promotion and advertising in marketing the product or service (Campbell and Cowton, 2015).

Relevance of the ethical issue to business decision making

Business decision making involves the wellbeing of both the business unit and the consumers of the product and services being delivered. Valuation of the product being advertised gives clear combination of value pricing and benefit of the product to the consumer in the market. This is important as it sets a clear pathway of the reasons why the consumer should use the product in the market and how the business unit is willing to deliver on the customers’ requirements relating to the product (Cowton and Downs, 2015). With this at hand, the management of any given business unit is able to deduce the measures in which the product can be enhanced in the market to ensuring customer’s relations management and customer’s loyalty to its products and services delivery. Fair pricing of the product or service in the market ensures purchasing cost of the product is appropriately derived important in enhancing business growth making it easier to make business decision of the organization.


Arapi, R., 2013. Promotion’s Ethics–Social And Economic Aspects. Mediterranean Journal of Social Sciences, 4(11), p.776.

Campbell, D. and Cowton, C.J., 2015. Method issues in business ethics research: Finding credible answers to questions that matter. Business Ethics: A European Review, 24(S1).

Cowton, C.J. and Downs, Y., 2015. Use of focus groups in business ethics research: potential, problems and paths to progress. Business Ethics: A European Review, 24(S1).

Marlina, E., Wijayanto, P., Rani, D.A., Ratriningsih, D. and Herawan, T., 2014, June. Arranging Advertisement as a Communication Media of Society towards the Enhancement of Urban Visual Quality. In International Conference on Computational Science and Its Applications (pp. 81-94). Springer, Cham.

Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach. John Wiley & Sons.

Shaikh, M.S., Shaikh, S.S. and Waykole, M.V., 2016. Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products. Scholedge International Journal of Management & Development ISSN 2394-3378, 2(12), pp.7-18.

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