One of the major challenges facing to managers in the recent days is coming up with appropriate decisions because it is hard to recognize whether information is good or bad. Coming up with bad decision because of relying on wrong information are making institutions in education sector to be at the risk of failing (Stevan, 2011). This is the major reason why most of managers in the education industry try to avoid wrong decisions. In order to improve decision making, the managers should collectively utilize a collective knowledge and experiences shared through information obtained from reliable sources and through the right process. In this sense, the four synergistic capabilities of BI enable managers to enhance the effectiveness of decision making and problem solving. The synergistic capabilities plays an important role in harnessing and exploiting the data in colleges, universities and other learning institutions from their systems, with the aim of maintaining coming up with right decisions.
In the education sector, colleges, universities and other learning institutions use this component for keeping records of all events that occur. The historical data and information in learning institutions plays a significant role in various aspects involved in running the organizations (Surdak, 2014). Some of these aspects include decision making, problem solving and other factors. In other words, the organizational memory components are concerned with accumulation of data, information and knowledge that has affected the learning institution in its history.
The work of organizational memory is generally concerned with collecting quantitative data accumulated over time. This kind of data is important for learning institutions because it assists the management in making decision concerning various aspects affecting their organization. It also assists stakeholders to come up with good analysis of how an organization has been performing over time. The organizational memory provides input of data to information integration.
Organizational memory in learning institutions is associated with individuals’ ability to store and retrieve information (Earnest & Karinch, 2011). This means managers in the learning institutions must ensure there are good systems for storing information and also the management teams knows the importance of storing historical data.
To make use of organizational memory, colleges, universities and other learning institutions make use of their retrieval systems from their archives and other information and data sources concerned in storing historical data for the organization (Earnest & Karinch, 2011). After the organizational memory, the next aspect of business intelligence is usually information integration.
Information integration involves the merging of data from the heterogeneous sources with differing conceptional, contextual and typographical representations (Samer, 2014). Universities and other learning institutions use this tool for data mining and consolidation of information from various semi-structured or unstructured sources.
Information integration plays an important role in learning institutions because it assists in linking the past unstructured and structured data from different sources with real-time information (Iryna, 2010). To get full benefits of information integration, learning institutions integrate various factors like external information and knowledge obtained through environmental scanning, structured information obtained from ERP, and unstructured information from obtained from text mining. Without integrating these aspects, this type of content becomes challenging for coming up with new insights and may lead to wrong interpretation of results. Various technologies which enhance information integration in universities and colleges include; web mining, text mining, and environmental scanning.
Information integration is basically linking structured and unstructured data from different sources (Dora, 2012). This component of BI plays an important role in education sector because it enhances intelligence through the use of information from disparate sources for the development of new insights. In learning institutions, decisions must be made from reliable sources and therefore basing decisions on information which has been well analyzed leads to sound decisions and planning.
Learning institutions enhance their productivity because they have accurate data which is always available for establishing intelligent operational decisions (Iryna, 2010). Tone of the benefits of relying on accurate data is that it enables them to establish better structured programs that bring about the convergence of innovative thinking and technology in their institutions. This strategy enables the learning institutions to enhance the quality of education and also succeed in the competitive market they operate. Information integration feeds insight creation.
The work of insight creation is basically developing insights and using them in both long and short term decision making. Learning institutions make decisions based on information they get from the four synergistic capabilities of BI. At this level, the management uses information obtained from information integration to come up with new insights which assist them in coming up with decisions which can assist them to improve organizational performance.
Developing insights and using them for short or long term decision making enables managers in learning institutions to come up with sound decisions concerning factors which impact the success of the organizations they operate (Alex, 2013). Some of these factors may include implementation of new system to enhance learning, introducing new courses and so forth. Implementation of these aspects enables the learning institutions to attract more students because people want to attain their academic dreams in institutions which prioritize providing high quality education.
In education sector, creation of proper insights plays a significant role in enhancing the success of the organizations because as time goes on, people are realizing the importance of education and therefore the increase of this demand is leading increased competition in the sector (Nasser, 2017). Most of the people who want to attain higher education qualifications want to do it in organizations which are known to be the best in enhancing the quality of education. This means the only organizations which will succeed are the ones which use proper strategies to make decisions which can make them to attain a competitive advantage.
Presentation ability means the ability to utilize the required reporting and balance scorecards tools. After making insights, learning institutions analyze the most appropriate reporting tools that can make their insights easily understandable different various stakeholders (Jennifer, 2010). This may include the students, tutors, government or any other person who influence the day to day running of the institution.
These capabilities uses appropriate reporting and balanced scorecards facilities and therefore make BI more valuable to learning institutions. The use of good presentation assists the user to understand the insights easily. The manner in which insights are presented also enables people to determine how sound the decisions are. These means the presentations should be made in visual and user friendly formats.
Decisions made through the use of information which are obtained from reliable sources leads to the success of learning institutions (Iryna, 2010). The increase in competition in this sector calls all learning institutions to ensure they have good sources of information which can assist them in ensuring all aspects which are required for enhancing the success of the institutions can be easily retrieved.
In learning institutions, there are various factors that impact presentation. Some of these factors include role, task and preference. Various presentation capability technologies used to ensure insights are well presented in colleges, universities and other learning institutions comprise of online analytical processing, visualization, scorecards and digital dashboards.
Just like other institutions, BI enhances various aspects which influence organizations. These include benchmarking, convenience and intelligence (Steve, 2010). Benchmarking in this case refers to competition and industry trends, intelligence refers to the ability to search and make use of data across disparate sources and finally, convenience refers to suitability and connectivity. Proper use of the four synergistic business intelligence tools assists managers in learning institutions to make proper decisions based on different types of data.
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