The project title is “An Investigation in Toyota Facing Problems about Damaged Reputation Due To Boring Car Designs”. It manifests the evaluation of the issues faced by Toyota regarding car production (Seo Min-Kyo, 2011).
Introduction And Company Background
Toyota in last 50 years has become the largest automotive company in Australia (Toyota About The Company, 2017). In 2014 Toyota was the highest selling brand with 18.2 market shares. But recent studies have detected issues regarding boring car designs, which contribute in falling sales rate. The creative society’s demands are ever changing and Toyota fails to cope with that (Dutta, 2011). This study would be investigating in relation to the issues and deliver clear understanding regarding the reasons behind it.
Toyota is renowned for luxurious cars but recently Toyota is facing issues regarding recalls of boring cars. Toyota did not feel the need to incorporate innovation as their reputation was enough to sale cars. But the present competitive market has new demands unattended by Toyota. The sales rate of Corolla, Camry are falling down and the issue is that very few researches have been conducted in this field (Haley et al. 2011). Thus, the research intends to investigate the core reason behind the problems and decreasing sales rate of Toyota.
Research aim and objectives
The aim of this research is to investigate and find out the main reasons behind the occurrence of such issues. On the other hand, another aim is to deliver potential and effective solutions (Liker & Hoseus, 2008). Along with this, it also aims at providing a brief description about how Toyota could prevent the issue in future. Research objectives are also significant for delivering relevant information such as,
- To assess the contemporary market trends and demands in the automobile industry.
- To discuss the past success records of Toyota.
- To evaluate the current issues faced by Toyota and their impact upon the business.
- To present a current market situation of Toyota in the automobile industry in a comparative manner.
- To depict protective measures that could have been saved Toyota from loss (Manna et al. 2011).
The methodology is the significant chapter that will includes philosophies, designs, data collection and methods of data accumulation. Here, the mix methods will be used for collecting data. Both primary and secondary data would be included in the course of research accomplishment (Mackey & Gass, 2016). Here, the descriptive study would be used to deliver an in depth analysis of the data. In the case of qualitative data collection 10 managers from different designations would be asked 5 questions in a face to face interview. The quantitative questionnaire would be served and collected from the respondents (Babbie, 2016). The data gained from face to face interview would be recorded through tape recorder. In the case of qualitative data collection 10 managers from different designations would be asked 5 questions in a face to face interview. The quantitative questionnaire would be served and collected from the respondents (Babbie, 2016). The data gained from face to face interview would be recorded through tape recorder. For analyzing the quantitative data numerical and mathematical tools are used that includes tables, graphs, and pie charts and so on. For qualitative data the recorded responses will be transcribed into documented format (Chandra & Sharma, 2014). Apart from this, the secondary data includes evaluation of five scholarly empirical sources including annual reports of Toyota. The secondary data would help in understanding the past and present situation of the company.
In conclusion, it is realized that the research would be exploring the issues and its solution for succeeding course of business.
Babbie, E. (2016). The practice of social research. Belmont, CA: Wadsworth Cengage Learning.
Chandra, S., & Sharma, M. (2014). Research methodology.
Dutta, P. (2011). Corporate Sustainability: A Case Study on Toyota Motor Corporation. Indian Journal Of Applied Research, 4(8), 105-108.
Haley, G., Tan, C., & Haley, U. (2011). New Asia emperors. Abingdon, Oxon: Routledge.
Liker, J., & Hoseus, M. (2008). Toyota culture. New York: McGraw-Hill.
Mackey, A., & Gass, S. (2016). Second language research. London [u.a.]: Routledge.
Manna, D., Marco, G., Khalil, B., & Meier, S. (2011). Sustainable Markets: Case Study Of Toyota Motor Sales, U.S.A., Inc. Journal Of Business Case Studies (JBCS), 7(3), 63.
Phiri, A. (2012). The impact of customer relationship management on customer satsisfaction and customer retention in the automobile industry of Zimbabwe.
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Toyota About The Company. (2017). Toyota Australia. Retrieved 6 August 2017, from