Teens and minors/children even these days spend their most of the time watching television than they do using some other type of social media, on an average approx. 1.5 hour a day among 3-9year old and more than 2.75 hours a day of television live among those 9 and older. Viewing television is slowly and gradually shifting from “Live “programming (which means instant aired programs) to viewing online or on some other like mobile devices, or either some other ad-free programming or recorded on a video digital recorder and watched later so that the advertisement can be skipped.
More on this, some part of children’s Viewing is on network which do not have old traditional advertising, such as Disney channel or Pogo. On conclusion Viewing of Live TV remains to dominate young/ minor people’s TV viewing and most of their viewing is still on grounds which are advertisement supported.
Minors/teens exposure to the old traditional TV advertisement is the high straight forward way of exposure for researchers to quantify and even yet the data on this measure is difficult to quantify in the public ground/arena.
Studies of Content can count the type and number of advertisements in a respective sample of TV programs but such research/studies do not show the mix if shows actually watched by minors/children or teens.
1.3 Online Advertising
Advertising Online has changed particularly the nature and scope of marketing to children/teens or youth. In the past years advertisement online were nowhere more than the lame “Banner advertisement”: main marketing message photo with a minimum amount of message and text.
But in today’s trend online advertisement overpasses not only sophisticated and old lame banner ads but also started “advertisement games”, videos online and highly branded websites and social marketing.
In 2010 a research and study published which stated 88 percent of the main popular children/minor’s websites contains some type of advertising.
Now a days advertising online indicated a ‘fundamentally step apart/different’ type of exposure from that of Print or televisions. Advertisement online is a source of amusement for many reasons:
I. The advertisement mostly is two ways or interactive, which means that minors or teens actively can take part with the brand through advertisement (mainly focused on voting or contest etc.)
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II. It is also repeatedly “Immersive” which stated that the minor or children/teens is in a fully branded ground for an extended period of time. And the other content is blurred.
III. Advertising online is not similar to the traditional advertisement mainly because it can be made on data about the focused person (Child/teens) which allows it to be focused to them based on their hobbies or interests or may be locations etc.