Advanced Marketing Management Essay

Questions:

1. What does the phrase "exchange relationship" mean in relation to marketing?
2. Tupperware uses a business model that relies on women running their own businesses as agents of Tupperware. Tupperware successfully exports to China and India. Explain why these countries provide attractive markets for Tupperware.
3. What is the difference between green marketing and greenwashing?
4. A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

Answers:

Explanation of Exchange Relationship

The concept of relationship marketing has the objective towards developing mutually pleasing long-term relationship with key customers towards earn as well as keep business in a good manner. The idea of relationship marketing makes towards long, technological, and societal ties among the parties[1]. However, relationship marketing based towards communication within network of relationships and marketing seen as link networks and communications. There are certain methods, which are used to develop a long-term relationship with different customers to develop a healthy relationship with their clients. On the other hand, the notion of the transitional marketing is to focus all the marketing efforts towards developing a healthy as well as a proper relation with the customers.

To evaluate the values and strategies as well as the strategies in different kinds of relationship marketing which will be an emphasis on customer’s relationships turned into practical applications is the idea of the consumer relationship management. Customer loyalty and satisfactions needs to be analyzed, which concludes the following points that need to be reflected. Some of the key features towards maintaining a healthy as well as proper customer base includes less price sensitive, more likely to talk favorable about the products and services which the organization is offerings and liable to refer the same goods and services to others and remain loyal customers for an extended period[2].

To evaluate the notion of the relationship marketing, there are five basic levels which need to be executed in a proper manner includes in the following part of the assignment. Basic marketing, relative marketing, accountable, marketing, proactive marketing, and partnership marketing are some of the common factors, which need to be analyzed to expand the notion of the relationship marketing[3].

The application of essential marketing includes the salesperson who sales to its last customers, which is known as, direct marketing as well as direct sales. Reactive marketing involves the sale person who purchases the manufactured goods and encourages the customers to call for any explanation or any components and any inquiries[4]. The application of the accountable promotion includes the sales person who calls different clients to ensure whether the products as well as services is working as per satisfaction and is there is any kinds of problem in the goods and services or not. Furthermost the company also asks the customer for any suggestions or any nature of feedbacks to improve the quality of the products and services, which the organization is offering to its clients to take the responsibility for the sale. With a view of productive marketing, the company works continuously with its customer’s database to improve the performance of the business operations. This particular concept implemented in different kinds of financial organizations. However, at the same point of time, various types of the commercial market include the company to make changes on a regular basis. The concept of the partnership marketing can be explained towards maintaining the company’s works continuously with its outsized customers to get better its overall performance[5].

The final points that need to be evaluated are to demonstrate the impact of the corporate social responsibility, which a part of the profit needs to be contributed towards the backward section of the society. The overall business operations should not be liable ethically to the stakeholders but also to the group of people, environment and towards a sustainable planet at large. If an organization develops, a proper CSR program will allow the company to be benefited in certain ways as it about how different companies manage the business process to produce an overall positive impact on the society. Sometimes the application of CSR can be explained as the responsibility of the corporations to go beyond what the rules and legislations require them to do. These are the factors, which needs to be developed to maintain an exchange relationship in the marketing[6].

Green Marketing and Green Washing

The concept of green marketing is towards marketing of different kinds of products as well as services that are presumed to be environmentally safe. However, the application of green marketing is the overall process towards selling products as well as services, which are based on the environmental benefits. Some of the advantages, which are highlighted to explain the overall green impact of green marketing, are as reflected in the following part of the assignment. Mutual benefit, a competitive edge, raising ecological demands of the customers and higher profit margins are the key factors, which are developed to explain the overall impact of green marketing in the business operations. Different companies irrespective of nature, as well as the size of the business, develops different kinds of legislative to maintain a proper green marketing in the overall business operations. Environmental protection is one of the growing concerns worldwide where customers are becoming more conscious about different kinds of impacts on the environment. On the other hand, different manufacturers have recognized various environmental concerns as a source of competitive advantages. The notion of green washing can be explained as the misleading different customers regarding the environmental practices of a company towards benefits of products.

There are different kinds of disadvantages, which can be concluded towards the application of green marketing in the business operations. However, there are various organizations spends a lot of time towards claiming that to be green by applying different modes of the marketing mix. The notions of green marketing, as well as the concept of the green washing, are not related to each other[7]. various organizations irrespective of the nature and objectives of the business claims that they are maintaining a proper greenery in the firm by applying different modes of marketing, which is not true. In a society that is increasing conscious of its harmful impact on the normal world, it is no surprise corporation to complete the customer support by promoting themselves as environmentally friendly or green in the business operations [8].

The notions of green marketing as well as the notion of green washing are very different as compared in the different kinds of marketing structure. Due to global warming there are some of the necessary measures that need to be covered towards the development process of a sustainable green marketing. However, the concept of green marketing will allow different organization to get benefited in certain ways and on the other hand, the notion of the green washing is a adverse concept which allows the organizations to clam that they are using different kinds of effective measures[9].

Business plans and polices of Tupperware

Tupperware Brand Corporation is an American multinational company, which directly sales to its products to its customers globally. The organization operates its business across the major cities of the globe. The objective of the assignment is to highlight as well as well as evaluate all the important factors, which will conclude why Tupperware is very much successful towards exporting products to China and India. At present China as well as India are the two most growing as well as booming markets globally. Both India, as well as China, is the two important countries of the BRICS Nations. Both the market structure of India, as well as the market structure of China, maintains a sustained level of growth as well as sustainability to execute all the plans and actions of the business operations in a well-diversified manner[10]. The following part of the assignment will evaluate all the relevant as well as all the crucial factors, which will conclude the overall elements, which affects the proceedings of the business in a well-executed manner by maintaining different kinds of guidelines[11].

One of the most important factors, which need to be considered, is the overall agency functions, which both the market of China, as well as India, offers to different multinational companies. There are certain factors of production, which needs to highlight to execute the application of the marketing mix[12]. One of the most significant points, which need to be highlighted, is different kinds of agency functions, which both the markets offers various kinds of international companies including Tupperware. The role of a factor of production is something that is used to produce some output, which is an also known as a productive resource. For examples buildings, machinery, land, labor, and raw materials are some of the key factors, which needs to be focused towards the development process of a marketing research. On the other hand, factor market includes a market for a factor of production. On the contrary, the role of the supply chain management, which includes the inbound logistics as well as the outbound logistics, contributes a significant aspect for different kinds of manufacturing companies. Both in India as well as in China majority of the organization, which operates its business in the country, gets the right opportunity to develop both inbound logistics as well as outbound logistics which guides the organization to maintain a sustained level of inventory management to meet the demand of the market[13]. However, the idea of the factor market, as well as the concept of the product market, contributes a significant aspect, which includes resources such as land, labor, capital, and entrepreneur. On the other hand, goods and services bought and sold on a product market. All the factors, which are discussed in the assignment, are easily available at a very low cost as compared with the other countries. The cost factor is one of the most significant parts, which concludes the overview of both the marketing structures[14]. The economic concept for the Tupperware is the same in the both country for Tupperware. The demand for a factor of production derived from the need for the goods and services or service produced from that resource.

There are different kinds of research works, which this particular organization developed in towards implementing all the business plans and policies in China and India. The overall business plans, as well as business policies, will be executed in a proper manner, which will evaluate the overall operations in the right way. At present different companies irrespective of nature as well as objectives of the business try to implement all the plans and policies of the discussions in these two countries. Different kinds of research work concluded that there is a diverse operation of all the business plans, and the various organizations get different kinds of attractive business policies in these two countries, which provide an exciting offering. Tupperware was able to develop a substantial business operation in these two BRICS nation as it provides a diverse range of customers with different kinds of tastes as well as preferences.

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