Overview of the company:
Accenture PLC is one of the largest global professional services occupying a predominant place in the realm of digital and technological operations (accenture.com, 2016). More than 373,000 employees are stretching their widespread wings in various branches of Accenture all over the World. Headquartered in Chicago, this particular organization tendhs to maintain some specific organizational cultures and beliefs from the very beginning. Employees have to maintain those organizational cultures and behaviors at the workplace. These cultures and ethics should reflect on the customers as well at the time of purchasing the service and products.
Seven levels of ethics:
In order to lead a business successfully every organization has to follow several values, culture and ethics at the workplace. Employees have to maintain those ethics at the time of their performance (Casmir, 2013). As per the article of David Gebler, the seven levels of ethics that Accenture tends to focus for maintaining at the workplace include:
- Focusing on the financial stability
- Effective communication among the employees as well as the managers
- Maintaining a discipline in system and processes
- Following corporate social responsibility
- Focusing on the sustainability
These seven levels of organizational ethics are able to set the future mission and vision of the organization. Employees would like to perform well only when they would get a good gesture and behavior from the managers as well as from their leaders. Based on the employee performance the revenue status of the organization is highly dependent (Zadek, Evans & Pruzan, 2013). Therefore, maintaining effective communication among the employees is the workplace culture of Accenture. Furthermore, accountability has also been considered as one of the major focus for the organization. The overarching term accountability refers to liability.
At the time of recruitment, the human resource managers of Accenture clearly mention that responsibility should be the ultimate focus for every employee in this organization. Employees have to take the liability for whatever they are doing at the workplace, be it for the customers or for the internal services (Hu et al. 2014). If all the six levels of organizational ethics can be maintained successfully, the sustainable process would automatically go on.
Focus area of the company:
Maintaining only a good communication with the customers in order to keep a constant profit-planning making is not the primary concern of Accenture. This particular organization has left immense contribution in CSR actives for the communities (Shin, 2012). The managing director of UK stated in an occasion that the primary focus of this organization in UK is social sustainability. Youth unemployment is the primary focus of Accenture UK.
On one hand, the organization is able to receive a goodwill form the society after providing job opportunity to unemployed youths. On the other hand, these skillful and competent employees intend to provide their best endeavor for rendering the success of organization. Consequently, company does not have to face any difficulties in maintaining their financial stability in their entire business process (Schaubroeck et al. 2014). Therefore, only profit planning is not the key focus of Accenture, rather maintaining image and sustainability of their brand are also been taken into consideration.
How do these seven levels of ethics reflect on the focus area of the organization?
These seven levels of ethics reflect highly on the focus area of the organization. As per the belief of Accenture’s’ business experts, employees play a major role for the success of an organization. Therefore, maintaining employee relation at the workplace is highly important to get the best services from them. Thus, effective communication is one of the most important ethics maintained by the business experts of Accenture.
Revenue is the key source based on which the entire growth of business is highly dependent. Therefore, maintaining financial stability is one of the most important values maintained by the organization (Schneider, Ehrhart & Macey, 2013). In addition, as per the work culture of Accenture, CSR activities is one of the major concerns based on which the company is able to gain organizational reputation along with the profit making. With the help of CSR activities, Accenture has already created an impression in the mind of stakeholders.
This particular study has provided an in-depth understanding about the importance of maintaining organizational ethics and culture at the workplace. The organizational ethics of Accenture is one of the major causes for rendering the success. This particular organization maintains the community relation in such a way that community people have already left an impressive appearance towards Accenture. On the other hand, the service providers of Accenture have also received immense positive response from the customers as well about their organizational beliefs and culture.
Accenture.com, (2016). Accenture | Strategy, Consulting, Digital, Technology and Operations. (2016). Accenture.com. Retrieved 2 September 2016, from
Casmir, F. L. (2013). Ethics in intercultural and international communication. Routledge.
Hu, Q., Dinev, T., Hart, P., & Cooke, D. (2012). Managing employee compliance with information security policies: The critical role of top management and organizational culture. Decision Sciences, 43(4), 615-660.
Schaubroeck, J. M., Hannah, S. T., Avolio, B. J., Kozlowski, S. W., Lord, R. G., Trevi?o, L. K., ... & Peng, A. C. (2012). Embedding ethical leadership within and across organization levels. Academy of Management Journal,55(5), 1053-1078.
Schneider, B., Ehrhart, M. G., & Macey, W. H. (2013). Organizational climate and culture. Annual review of psychology, 64, 361-388.
Shin, Y. (2012). CEO ethical leadership, ethical climate, climate strength, and collective organizational citizenship behavior. Journal of Business Ethics,108(3), 299-312.
Zadek, S., Evans, R., & Pruzan, P. (2013). Building corporate accountability: Emerging practice in social and ethical accounting and auditing. Routledge.